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Open Call

For Artists

Ariana Grande performs as a digital game character, ABBA presents a hologram show, and Reinier Zonneveld spins back-to-back with his own AI. Are you a Dutch artist interested in experimenting with new technology? Curious about the possibilities of AI, live visuals, holograms, or mobile AR experiences for your live show? Then apply now for the Open Culture Tech Residency!

In this residency, we invite 3 artists to collaborate with us in developing a new creative concept using the latest technology from our toolkit. You can specifically choose to work with our AI tools, AR tools, or Avatar tools

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A work fee of €2,000 (incl. VAT) is provided.

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How to apply

You can submit a pitch including:

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  • A short introduction about yourself (text or video)

  • An example of your musical portfolio (audio or video)

  • A proposal for working with one of the specific tools from our toolkit. Clearly explain why and how you want to use the tool. You can base your proposal on:

    • Curiosity about technology: “I want to explore the creative potential of generative AI music for my setlist.”

    • A problem statement: “My current show isn’t expressive enough—how can I translate it into a more immersive experience?”

    • A ‘what if’ question: “What if my audience could influence my live show?”

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Send your idea by January 30, 2025, to openculturetech@beeldengeluid.nl with the subject line:
"Open Call Toolkit – Open Culture Tech"

Procedure

  • Submit your proposal by January 30

  • Selection announcement: February 13

  • Kick-off event: Friday, February 20

  • Residencies: February – June

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Who we are looking for
We are looking for 3 artists from different genres, backgrounds, and career stages who:

  • Are open to artistic research with new technology

  • Want to experiment with tools involving AI, AR, or avatars

  • Are willing to collaboratively test these tools

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No technical background is required, curiosity and a strong artistic vision are enough.

 

Evaluation Criteria
A selection committee will assess your submission based on:

  • Artistic quality: of your portfolio (existing work and vision)

  • Innovative potential: how original is your idea?

  • Purposefulness: what message or experience do you want to convey?

  • Diversity: we aim for a group diverse in musical genre, gender, ethnicity, age, and career stage

  • Feasibility: can the idea be realistically realized within the residency?

  • You must be based in the Netherlands

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Optional: Reuse of audiovisual heritage. The committee encourages proposals that creatively incorporate audiovisual heritage from Beeld & Geluid.

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How it works

The Open Culture Tech initiators will select the 3 artists who best meet the evaluation criteria. We will select one artist per toolkit.

The residency’s structure is entirely up to you. During the kick-off meeting, we will discuss the best way to shape the residency. You can receive biweekly coaching from the Thunderboom or AIxDESIGN teams on the creative development of your plans.

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Your role in the process

  • Lead the artistic and conceptual development of your project

  • Work proactively and self-organized

  • Be available for the kick-off afternoon on Friday, February 20, 2026

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Timeline

  • Proposal submission: January 30

  • Selection announcement: February 13

  • Kick-off event: Friday, February 20

  • Residencies: February – June

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